Content marketing and public relations tips and strategies

Tag: SMO

Triggers & Tips to Win at Social Media Optimization

February 17, 2016 by Holly Rollins

Do you know if your social media is optimized? Just as Search Engine Optimization (SEO) is used to gain visibility for ecommerce sites in the search engine world, Social Media Optimization (SMO) should be used to position your site to rank high in social media searches. This practice can also increase visibility by specifically reaching Read More…

Holly has more than 20 years experience in marketing and public relations. As 10x digital President, she has created successful content marketing and digital marketing/PR for diverse sectors--from healthcare to commercial real estate. She and her seasoned team know the foundation for digital marketing and the perfect balance for integrating these best practices with overall marketing to make companies STAND OUT.

Noteworthy case studies include promoting and positioning B2B and B2C clients in national media-from USA Today and Huffington Post to Yahoo Finance and Biz Insider. She and her team also have the relationships and expertise to secure backlinks and media exposure in national trades (in most sectors) as well as media coverage in most metro areas.

Her prior work experience spans global healthcare and nonprofits to economic and workforce development. She earned a master's in journalism/global PR from USC and a BS in graphic design/marketing from Appalachian State University.

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