Content marketing and public relations tips and strategies

Tag: targeted content marketing

Insiders’ Top 10 Social Media Marketing Lessons

October 15, 2015 by Holly Rollins

A strong social media marketing campaign can help you reach your target audience, communicate your brand effectively and dramatically increase your customer base. In order to stay competitive, you need to understand the fundamentals of social media marketing. Frequency – once you’ve established your social channels, you should be posting regularly to increase exposure. Successful Read More…

Tips for Optimizing Your Facebook Ads for Page Likes

July 10, 2014 by Holly Rollins

Facebook ads are some of the most effective paid marketing available. That’s not to say that they are the ultimate solution for you, or even the right solution for you, but they offer you some great benefits that you can’t deny. Facebook ad optimization is critical. Here are a few tips to optimize your next Read More…

Be Edgy & Solve Problems via Content

December 10, 2013 by Holly Rollins

It’s true, content is king. Thanks to an onslaught of recent updates to Google’s search algorithm, companies need to be in tune with the need to produce high-quality, reader-friendly content. It needs to meet the needs of readers and actually add value to their lives. Not all content is created equal. So don’t approach your Read More…