Content marketing and public relations tips and strategies

Category: Evergreen content

Insiders’ Top 10 Social Media Marketing Lessons

October 15, 2015 by Holly Rollins

A strong social media marketing campaign can help you reach your target audience, communicate your brand effectively and dramatically increase your customer base. In order to stay competitive, you need to understand the fundamentals of social media marketing. Frequency – once you’ve established your social channels, you should be posting regularly to increase exposure. Successful Read More…

Why Evergreen Content is Always “In Vogue”

June 30, 2015 by Holly Rollins

What is lasting (or evergreen) content? It’s content marketing and content creation that never goes out of style. This  type of content ensures almost infinite clickability. Creating truly lasting content, however, requires some real work. How do I tell if my content has a long shelf life? You can use some very simple tactics. Look at Read More…