Category: Content marketing best practices

ROI Analysis Amps up Content Marketing

Many companies are investing in content marketing to improve their marketing and lead generation efforts. Determining the Return on Investment (ROI) for content marketing has been a logical question for all. Consider some of the options below to help make a decision about whether content marketing is a good investment for your brand. There are innumerable things to consider Read More…

Why Evergreen Content is Always “In Vogue”

What is lasting (or evergreen) content? It’s content marketing and content creation that never goes out of style. This  type of content ensures almost infinite clickability. Creating truly lasting content, however, requires some real work. How do I tell if my content has a long shelf life? You can use some very simple tactics. Look at Read More…