Content marketing and public relations tips and strategies

Category: Web Site Optimization

Being Mobile Responsive: A Necessity for All Businesses

September 30, 2015 by Holly Rollins

In order to stay competitive in today’s market, it is extremely important for all businesses to have a responsive website design (RWD). An RWD refers to the formatting of website design so that it’s optimal for viewing and navigation across all digital devices. In the article, Understanding the Importance of Responsive Web Design, it cites Read More…

Be Your Own Publisher via Content Marketing

March 3, 2014 by Holly Rollins

It was just under 30 years ago that there were a handful of main network channels, cable was an infant with a burgeoning 24-hour news channel and there were many print publications and community newspapers. In this environment, businesses relied on others to publish or broadcast their faxed or mailed news releases. Now obviously the Read More…

Social Media ROI-How to Calculate

October 22, 2013 by Holly Rollins

Everyone knows, or should know, that social media is imperative to most business’ success especially if maintaining a positive online presence is important. But not everyone seems to understand how important it is to be constantly calculating and be aware of social media ROI (Return on Investment). We’ve all heard that time is money. So Read More…

What You Need to Know About Landing Pages

September 3, 2013 by Holly Rollins

When it comes to lead generation, you should be using your landing page. Many spend more time on their website’s homepage, but the landing page (also known as the lead-capture page) is essential. It takes your visitors and turns them into leads—what company doesn’t want that? An important focus about a landing page is that Read More…