Content marketing and public relations tips and strategies

Tag: Content Marketing Budgeting

7 Content Marketing Trends for 2015

January 1, 2015 by Holly Rollins

OK, so you may be ¬†overloaded with predictions and trends for the new year. Yet here is a brief, painless list of trends and useful tools ¬†for content marketing and business — this year and beyond. Overall, companies will increase their content creation; More companies will increase their content marketing budgets (and plans for 2016); Read More…

Why You Need Content Marketing & What it Costs

June 4, 2014 by Holly Rollins

If you’ve realized, like many B2B and B2C companies have, that content marketing generates leads: congratulations, you’re in the majority! According to the Content Marketing Institute, 66 percent of even B2Bs used content marketing in 2012 and that figure is climbing. If you are mulling over whether to start a content marketing program, here are Read More…