Content marketing and public relations tips and strategies

Category: Public Relations

The New Digital Marketing: A Combined Approach to PR, SEO & SEM

July 12, 2016 by Holly Rollins

The shift to digital—more specifically the mobile takeover—has completely transformed marketing and public relations processes. Traditional PR and overall marketing has had to evolve to match how people consume content and interact. The only constant for professionals in the digital marketing world is perpetual change. Digital vs. Print The Internet’s rise of importance, even more Read More…

3 Important Lessons on Digital PR Outreach

October 8, 2015 by Holly Rollins

The digital age has transformed today’s marketing and public relations industry—almost overnight. In this environment, successful PR professionals have had to modernize their tactics. The traditional press release is no longer the most effective way to reach an audience and developing a strong PR outreach campaign is becoming more important. Frankie Rendon, @mrchibolin an online Read More…

Create Social Media PR You Can be Proud of

March 10, 2015 by Holly Rollins

It’s no secret that good social media marketing is essential to PR success. The ease of social media, however, makes it very easy to market badly. Create social media PR that will make you proud by following these four guidelines. Write compelling headlines. Most people going through their inbox or viewing their newsfeeds only look Read More…

Secrets of 2014’s CMI Content Marketing Mavens

March 2, 2015 by Holly Rollins

CMI Content Mavens Anthony Gaenzle and Holly Rollins The Content Marketing Institute (CMI) each year designates their list of Content Marketing Mavens around the world. We spoke with two of the mavens (one being our own Holly Rollins), and asked about their experiences with content marketing and their advice for others. The secrets and strategies Read More…

Be Your Own Publisher via Content Marketing

March 3, 2014 by Holly Rollins

It was just under 30 years ago that there were a handful of main network channels, cable was an infant with a burgeoning 24-hour news channel and there were many print publications and community newspapers. In this environment, businesses relied on others to publish or broadcast their faxed or mailed news releases. Now obviously the Read More…