Content marketing and public relations tips and strategies

Category: Public Relations

Three Ways to get More Digital Bang from Press Releases

February 5, 2014 by Holly Rollins

Public relations has morphed in a big way  in the past few years- especially the last two years. If you aren’t optimizing your content in releases or any announcements or posts so that people are pushed to you digitally, listen up. 1. Use a service such as PR Newswire to reach the right media. Or Read More…

Why Content Marketing & PR Should be Bedfellows

November 14, 2013 by Holly Rollins

Keeping the marriage between PR and content marketing strong takes time, attention and nurturing–just like any good marriage. In many corporations and organizations, managing and publishing content is separated physically as well as figuratively (ie. org charts) from the rest of marketing and public relations departments and planning. In marketing and PR, target audiences are Read More…

Why AP Style is Important For Press Releases

November 4, 2013 by Holly Rollins

Before we can really get into why the AP (Associated Press) Style is important for press releases, it’s a good idea to cover what AP Style is. The AP styleguide has set regulations for publications to follow. They aren’t the only editing guide (CMS for book publishers, APA for science publications, etc.). The AP styleguide Read More…

A Checklist for Incredible Email Marketing

August 26, 2013 by Holly Rollins

Email marketing can be huge for lead generation, but with all the fuss and focus about social media, it’s easy to forget about it. Here, I’m going to breakdown effective email marketing into a checklist, simply beginning with the title of your email. Subject The subject should be clear, concise and attention grabbing. If your email Read More…

How Content Marketing Drives Search

August 12, 2013 by Holly Rollins

SEO has always been important and imperative for businesses trying to push themselves on the web, and it’s becoming even more so. Google is moving from explicit to implicit algorithms (Google where you live, so instead of typing Greenville SC yoga studios, you can simply type yoga studios). Google sees your relevant content and pushes Read More…