Content marketing and public relations tips and strategies

Category: Business to Consumer Content Marketing

Annoying Mobile Marketing Tactics

December 17, 2014 by Holly Rollins

Before I get started on my rant, I want to preface this by saying that mobile marketing, in and of itself, does not annoy me. I truly believe in its power, if it is used properly. What does, however, baffle and irritate me simultaneously is when companies misuse this effective tactic so blatantly. If you Read More…

Perfect times to post on social channels-REALLY?

August 21, 2014 by Holly Rollins

There are several studies, theories and articles floating around about the best times to post on different social media channels. Posting times matter greatly for effective social media marketing. While I don’t dispute the studies and opinions, I’d like to point out that the best time to post on your target channel(s) depends on your Read More…

5 Reasons Storytelling Makes Good Marketing & Business Sense

March 18, 2014 by Holly Rollins

Storytelling is as ancient as the hand gestures and grunts of homo erectus man and woman of eons ago. Storytelling around campfires still exists but from a business perspective digital storytelling or content marketing is worthy of your time and investment. You can put your promotional message out in the universe via advertising, web sites Read More…

2014 Content Marketing isn’t for Sissies

January 7, 2014 by Holly Rollins

If you’ve been a marketer or involved at all in marketing for the past decade, you’ve witnessed how the landscape has changed at warp speed. One constant is targeted marketing. Yet, the channels and know-how to keep communicating your good or service will be a constant evolution, at fastball pitch speeds — especially when it Read More…

Content Marketing Can Drive Business Leads

November 26, 2013 by Holly Rollins

So how does an effective content marketing strategy generate leads? If you use content marketing strategy the right way — blogging, social media and more will set your business up as an industry expert and leader. When consumers are scrolling through LinkedIn, Facebook, Twitter or other channels and they see recommendations from others about your Read More…