5 Tips: When NOT to Write News Releases

Many companies push to promote their firm, products or services out there on the web, so it is important to effectively use the news release as a primary content tool. Earlier this year, we detailed 15 reasons (and 15 MORE reasons) to write a news release to stand out. What we haven’t addressed, however, is when NOT to write Read More…

Create Social Media PR You Can be Proud of

It’s no secret that good social media marketing is essential to PR success. The ease of social media, however, makes it very easy to market badly. Create social media PR that will make you proud by following these four guidelines. Write compelling headlines. Most people going through their inbox or viewing their newsfeeds only look Read More…

Secrets of 2014’s CMI Content Marketing Mavens

CMI Content Mavens Anthony Gaenzle and Holly Rollins The Content Marketing Institute (CMI) each year designates their list of Content Marketing Mavens around the world. We spoke with two of the mavens (one being our own Holly Rollins), and asked about their experiences with content marketing and their advice for others. The secrets and strategies Read More…

12 Tips for Pitching Content to the Media

Pitching to editors is an important part of public relations, but most people have never been taught how to do it the right way. These tips highlight the most important aspects of an effective pitch and provide insight into what journalists are looking for when they open their inboxes. 1. Target the right reporters. “Research Read More…

15 MORE Valid Reasons to Issue a News Release

Part two of a two-part series. Standing out these days from the barrage of content and media messages is becoming more and more difficult. According to a study from the San Diego Supercomputer Center (SDSC) at the University of California, in 2015 the sum of media asked for and delivered to consumers on mobile devices Read More…