Content marketing and public relations tips and strategies

7 Content Marketing Trends for 2015

January 1, 2015 by Holly Rollins

OK, so you may be  overloaded with predictions and trends for the new year. Yet here is a brief, painless list of trends and useful tools  for content marketing and business — this year and beyond. Overall, companies will increase their content creation; More companies will increase their content marketing budgets (and plans for 2016); Read More…

Annoying Mobile Marketing Tactics

December 17, 2014 by Holly Rollins

Before I get started on my rant, I want to preface this by saying that mobile marketing, in and of itself, does not annoy me. I truly believe in its power, if it is used properly. What does, however, baffle and irritate me simultaneously is when companies misuse this effective tactic so blatantly. If you Read More…

15 Reasons to Write a News Release to Stand Out

November 19, 2014 by Holly Rollins

Part one of two-part series. The media landscape is not only a crowded place, but also an extremely competitive one. 10-x Group’s motto, is make sure you “Stand Out.” Unbelievably, you may be sitting on many newsworthy stories for news releases. Here are 15 news release ideas to help you start getting noticed for justifiable Read More…

Don’t let email boss you around

October 20, 2014 by Holly Rollins

There are some interesting facts and best practices about email usage that many don’t know, have forgotten or often ignore. The following facts and tips can help you put this communication system into perspective for a happier, healthier work and home life. Facts 1. Email impacts your brain. According to Associate Director of the Center Read More…

Stop Making eBooks & Other Takeaways From Content Marketing World 2014

September 18, 2014 by Holly Rollins

Ok, so commanding you to stop creating eBooks might be a little drastic. They are quality pieces of content in the right context. I may be riding a little high still from our recent trip to Cleveland for Content Marketing World, but I will explain that statement in just a bit. Every year since the Read More…