Tag: marketing

Triggers & Tips to Win at Social Media Optimization

Do you know if your social media is optimized? Just as Search Engine Optimization (SEO) is used to gain visibility for ecommerce sites in the search engine world, Social Media Optimization (SMO) should be used to position your site to rank high in social media searches. This practice can also increase visibility by specifically reaching Read More…

Build the Audience, & the Business Will Come

Review of Content Inc. Book Sometimes it’s the counter-intuitive path that leads to success. This is one of the golden nuggets from Joe Pulizzi’s new book Content Inc. Pulizzi, known as the godfather of content marketing and CEO of the Content Marketing Institute (CMI), explains how he found success this way with his powerful global Read More…

How to Market Your Small Business on Facebook

Facebook recently announced a new Facebook for business campaign designed to help small businesses get everything they can out of the social media website. There are some things, however, you can do to improve your presence on social media without even using the Facebook for business campaign (though we recommend you check it out anyway). Read More…