Content marketing and public relations tips and strategies

Author : Holly Rollins

Content Marketing Can Drive Business Leads

November 26, 2013 by Holly Rollins

So how does an effective content marketing strategy generate leads? If you use content marketing strategy the right way — blogging, social media and more will set your business up as an industry expert and leader. When consumers are scrolling through LinkedIn, Facebook, Twitter or other channels and they see recommendations from others about your Read More…

Why Content Marketing & PR Should be Bedfellows

November 14, 2013 by Holly Rollins

Keeping the marriage between PR and content marketing strong takes time, attention and nurturing–just like any good marriage. In many corporations and organizations, managing and publishing content is separated physically as well as figuratively (ie. org charts) from the rest of marketing and public relations departments and planning. In marketing and PR, target audiences are Read More…

Your LinkedIn Brand – Yes, Your Profile Picture is Important

November 7, 2013 by Holly Rollins

Last month I attended the Content Marketing Institute conference in Cleveland Ohio. I was excited (since I’m geeked out about social media these days) to see a LinkedIn exhibit. Their booth only contained a sparse table with a few promo pens and familiar LI banner, but I then saw a stool, camera and white backdrop.  Read More…

Why AP Style is Important For Press Releases

November 4, 2013 by Holly Rollins

Before we can really get into why the AP (Associated Press) Style is important for press releases, it’s a good idea to cover what AP Style is. The AP styleguide has set regulations for publications to follow. They aren’t the only editing guide (CMS for book publishers, APA for science publications, etc.). The AP styleguide Read More…

Using LinkedIn to Market Your Brand

October 28, 2013 by Holly Rollins

For anyone who doesn’t know, LinkedIn is a force for professionals on many fronts. There are more than 200 million LinkedIn users and not only is it THE professional networking social channel, it has become a powerful tool in job search and recruiting. Regardless of how you’re using it, you need to ensure it accurately Read More…