Tag: content marketing
3 Ways to Avoid a Failed Content Strategy
In 2017, one of the most important steps for winning in the marketing game is integrating content marketing with search engine optimization (SEO). This true partnership will prove to be necessary in order to create content and optimize it — even for average results. Companies in the past which have completely separated these two divisions Read More…
The New Digital Marketing: A Combined Approach to PR, SEO & SEM
The shift to digital—more specifically the mobile takeover—has completely transformed marketing and public relations processes. Traditional PR and overall marketing has had to evolve to match how people consume content and interact. The only constant for professionals in the digital marketing world is perpetual change. Digital Marketing vs. Print The Internet’s rise of importance, even Read More…
6 Tips for Powerful SEO-friendly Infographics
Learning through visuals is proven as a successful method for faster information retention. A large quantity of research shows the brain is much better at retaining and retrieving information tied to a visual since it is an image processor not a word processor, according to Psychology Today. Comparatively, text is abstract and therefore not as Read More…
Content Marketing Tactics You NEED in 2016
Content Marketing, or creating and publishing relevant, consistent content, is here to stay in 2016. Early adopters of the strategic marketing approach are learning how to connect, educate and engage their audiences while increasing brand awareness and positioning themselves as industry leaders. In 2016, using content marketing tactics will be the reality for all small Read More…
Build the Audience, & the Business Will Come
Review of Content Inc. Book Sometimes it’s the counter-intuitive path that leads to success. This is one of the golden nuggets from Joe Pulizzi’s new book Content Inc. Pulizzi, known as the godfather of content marketing and CEO of the Content Marketing Institute (CMI), explains how he found success this way with his powerful global Read More…
