Category: Business to Consumer Content Marketing
The Best Business Books to Read in 2020
This year and every year, I aim to spend a little less time with screens—a hard task for the owner of an international digital marketing agency, but my goal nonetheless. One way I step away from my phone or computer is by picking up a book. While I love biographies and fiction, business books help Read More…
6 Tips for Powerful SEO-friendly Infographics
Learning through visuals is proven as a successful method for faster information retention. A large quantity of research shows the brain is much better at retaining and retrieving information tied to a visual since it is an image processor not a word processor, according to Psychology Today. Comparatively, text is abstract and therefore not as Read More…
Content Marketing Tactics You NEED in 2016
Content Marketing, or creating and publishing relevant, consistent content, is here to stay in 2016. Early adopters of the strategic marketing approach are learning how to connect, educate and engage their audiences while increasing brand awareness and positioning themselves as industry leaders. In 2016, using content marketing tactics will be the reality for all small Read More…
Build the Audience, & the Business Will Come
Review of Content Inc. Book Sometimes it’s the counter-intuitive path that leads to success. This is one of the golden nuggets from Joe Pulizzi’s new book Content Inc. Pulizzi, known as the godfather of content marketing and CEO of the Content Marketing Institute (CMI), explains how he found success this way with his powerful global Read More…
Employee Participation Can Amp Up SEO & Build Company Pride
Businesses should use their employees’ networks and resources to enhance content marketing efforts. Because inbound links are the most important factor search engines use to rank websites, it’s important to involve employees in SEO. According to the Content Marketing Institute, this strategy can help build your business’ reputation and build its online presence through linked, Read More…
