Content marketing and public relations tips and strategies

Category: Business to Consumer Content Marketing

Six Tips for Powerful SEO-friendly Infographics

April 18, 2016 by Holly Rollins

Learning through visuals is proven as a successful method for faster information retention. A large quantity of research shows the brain is much better at retaining and retrieving information tied to a visual since it is an image processor not a word processor, according to Psychology Today. Comparatively, text is abstract and therefore not as Read More…

Content Marketing Tactics You NEED in 2016

December 14, 2015 by Holly Rollins

Content Marketing, or creating and publishing relevant, consistent content, is here to stay in 2016. Early adopters of the strategic marketing approach are learning how to connect, educate and engage their audiences while increasing brand awareness and positioning themselves as industry leaders. In 2016, using content marketing tactics will be the reality for all small Read More…

Build the Audience, & the Business Will Come

November 2, 2015 by Holly Rollins

Review of Content Inc. Book Sometimes it’s the counter-intuitive path that leads to success. This is one of the golden nuggets from Joe Pulizzi’s new book Content Inc. Pulizzi, known as the godfather of content marketing and CEO of the Content Marketing Institute (CMI), explains how he found success this way with his powerful global Read More…

Employee Participation Can Amp Up SEO & Build Company Pride

October 29, 2015 by Holly Rollins

Businesses should use their employees’ networks and resources to enhance content marketing efforts. Because inbound links are the most important factor search engines use to rank websites, it’s important to involve employees in SEO. According to the Content Marketing Institute, this strategy can help build your business’ reputation and build its online presence through linked, Read More…

Insiders’ Top 10 Social Media Marketing Lessons

October 15, 2015 by Holly Rollins

A strong social media marketing campaign can help you reach your target audience, communicate your brand effectively and dramatically increase your customer base. In order to stay competitive, you need to understand the fundamentals of social media marketing. Frequency – once you’ve established your social channels, you should be posting regularly to increase exposure. Successful Read More…