Content marketing and public relations tips and strategies

Category: Search Engine Optimization

The New Digital Marketing: A Combined Approach to PR, SEO & SEM

July 12, 2016 by Holly Rollins

The shift to digital—more specifically the mobile takeover—has completely transformed marketing and public relations processes. Traditional PR and overall marketing has had to evolve to match how people consume content and interact. The only constant for professionals in the digital marketing world is perpetual change. Digital vs. Print The Internet’s rise of importance, even more Read More…

What You Should Know About Backlinks

January 6, 2016 by Holly Rollins

Google’s continuously changing ranking algorithm makes it difficult for many marketing professionals to keep up. It’s common knowledge among savvy marketers and SEO professionals that manipulative link building should be avoided. For some time now, however, rumors claiming that all external links are no longer important are inaccurate. Links have always played an important role Read More…

Employee Participation Can Amp Up SEO & Build Company Pride

October 29, 2015 by Holly Rollins

Businesses should use their employees’ networks and resources to enhance content marketing efforts. Because inbound links are the most important factor search engines use to rank websites, it’s important to involve employees in SEO. According to the Content Marketing Institute, this strategy can help build your business’ reputation and build its online presence through linked, Read More…

Why Evergreen Content is Always “In Vogue”

June 30, 2015 by Holly Rollins

What is lasting (or evergreen) content? It’s content marketing and content creation that never goes out of style. This  type of content ensures almost infinite clickability. Creating truly lasting content, however, requires some real work. How do I tell if my content has a long shelf life? You can use some very simple tactics. Look at Read More…

8 Important SEO Tips

June 24, 2015 by Holly Rollins

Search Engine Optimization (SEO) isn’t an everyday household word and, in many cases, it isn’t an everyday business term, but it should be. Why? SEO can be extremely daunting. When most of us think about SEO, we think long strands of code and a mysterious, complicated formula for ensuring you or your business stands out in search engine results. Read More…