Content marketing and public relations tips and strategies

Category: Business to Business Content Marketing

How Content Marketing Drives Search

August 12, 2013 by Holly Rollins

SEO has always been important and imperative for businesses trying to push themselves on the web, and it’s becoming even more so. Google is moving from explicit to implicit algorithms (Google where you live, so instead of typing Greenville SC yoga studios, you can simply type yoga studios). Google sees your relevant content and pushes Read More…

Create Creative Content on Your Lunch Hour

August 2, 2013 by Holly Rollins

Content marketing begins with creating quality content, which really doesn’t have to be that intimidating. We’ve all been creating content since coloring outside the lines in preschool. But writing the right content and thinking outside those lines for your audience is what counts. Start slowly–even on your lunch hour or set aside an hour to Read More…

How Content Marketing is Like Publishing

July 31, 2013 by Holly Rollins

We’ve come a long way since Gutenberg. Just as the printing press was was a liberator and became a vehicle for literacy and portability of communications–so too is the digital age, computing and, YES, content marketing. CM shouts that CONTENT IS KING. Content is important to accelerate communication to both narrow audiences and the masses. Read More…

What is Content Marketing Anyway?

July 16, 2013 by Holly Rollins

Content marketing is a semi-new term for a centuries-old practice: communication. And more specifically CM is ‘publishing content.’ Publishing via printing is becoming less of a communication method while digital publishing IS the new norm. Thus content marketing is the act of publishing key content with keywords to help you reach your target audience–whether it’s Read More…