Content marketing and public relations tips and strategies

Category: Content Marketing Strategy

ROI Analysis Amps up Content Marketing

July 8, 2015 by Holly Rollins

Many companies are investing in content marketing to improve their marketing and lead generation efforts. Determining the Return on Investment (ROI) for content marketing has been a logical question for all. Consider some of the options below to help make a decision about whether content marketing is a good investment for your brand. There are innumerable things to consider Read More…

Why Evergreen Content is Always “In Vogue”

June 30, 2015 by Holly Rollins

What is lasting (or evergreen) content? It’s content marketing and content creation that never goes out of style. This  type of content ensures almost infinite clickability. Creating truly lasting content, however, requires some real work. How do I tell if my content has a long shelf life? You can use some very simple tactics. Look at Read More…

Create Social Media PR You Can be Proud of

March 10, 2015 by Holly Rollins

It’s no secret that good social media marketing is essential to PR success. The ease of social media, however, makes it very easy to market badly. Create social media PR that will make you proud by following these four guidelines. Write compelling headlines. Most people going through their inbox or viewing their newsfeeds only look Read More…

Secrets of 2014’s CMI Content Marketing Mavens

March 2, 2015 by Holly Rollins

CMI Content Mavens Anthony Gaenzle and Holly Rollins The Content Marketing Institute (CMI) each year designates their list of Content Marketing Mavens around the world. We spoke with two of the mavens (one being our own Holly Rollins), and asked about their experiences with content marketing and their advice for others. The secrets and strategies Read More…

Build your brand & loyalty via content marketing

April 16, 2014 by Holly Rollins

When I checked reference and bestselling books of 2008-2009 about social media, public relations, branding and marketing I noticed some commonalities: Brands were urged to share their content on the appropriate social media channels; Brands were encouraged to give power to their consumers by ratings and social comments; There was LITTLE or NO mention of Read More…