Tag: content marketing

8 Important SEO Tips

Search Engine Optimization (SEO) isn’t an everyday household word and, in many cases, it isn’t an everyday business term, but it should be. Why? SEO can be extremely daunting. When most of us think about SEO, we think long strands of code and a mysterious, complicated formula for ensuring you or your business stands out in search engine results. Read More…

One of Twitter’s Best Kept Secrets Can Expand Your Business

Twitter is a great marketing tool—it’s fast, efficient, and the 140-character limit makes sure that you won’t get bogged down with copy. At first Twitter appears to be a one-trick pony, putting the pressure of gaining more followers for viewing content solely on the subscriber. Fortunately, this isn’t true: Twitter lists have taken the pressure Read More…

Create Social Media PR You Can be Proud of

It’s no secret that good social media marketing is essential to PR success. The ease of social media, however, makes it very easy to market badly. Create social media PR that will make you proud by following these four guidelines. Write compelling headlines. Most people going through their inbox or viewing their newsfeeds only look Read More…

Stop Making eBooks & Other Takeaways From Content Marketing World 2014

Ok, so commanding you to stop creating eBooks might be a little drastic. They are quality pieces of content in the right context. I may be riding a little high still from our recent trip to Cleveland for Content Marketing World, but I will explain that statement in just a bit. Every year since the Read More…

Build your brand & loyalty via content marketing

When I checked reference and bestselling books of 2008-2009 about social media, public relations, branding and marketing I noticed some commonalities: Brands were urged to share their content on the appropriate social media channels; Brands were encouraged to give power to their consumers by ratings and social comments; There was LITTLE or NO mention of Read More…